Paid Per Click together with Search Engine Optimization (SEO) consist of the practice of Search Engine Marketing (SEM). The difference between the two is that the traffic coming from PPC is paid traffic, while the traffic coming from SEO is free (organic) traffic. In order to have a complete and successful digital marketing strategy, you will need a combination between all of the digital advertising tools.
When it comes to PPC advertising, it is fundamental to develop an incredibly good strategy so that you avoid spending money on advertisements that will end up achieving nothing. Our expert team is here to create a unique advertising strategy for your business that will cover: identifying keyword opportunities, analyzing competition, and creating ads for monitoring and optimizing performance.